Drew Baron

Hi, my name is Drew. I am an artist and developer in internet culture. I received a B.A. in Philosophy from Bates College and an M.F.A. in Design and Technology from Parsons in New York City. Below are a few of the projects I’ve created, and links to my other works and sites.


On a mission to democratize the moving image, from 2004 – 2009, Rocketboom set standards for short-form storytelling, digital video production, online distribution technology, online video promotion, and video commerce on the internet. 


Rocketboom was voted Forbes “Best of The Web”, Time Magazine’s “The Best in The Online World”, heralded in New York Times’ “critic’s notebook” as “amusing and ambitious”, won multiple Streamy and Webby awards, and was by many statistical measures the most watched and talked about videoblog in the world.


Presented on stage by Steve Jobs during his famous product rollouts, twice, Rocketboom was used to introduce the first Video iPod, and the first AppleTV.

Know Your Meme

I began building the Know Your Meme show and meme database in 2007 for people to learn about and document memes. Know Your Meme introduced the mainstream to the topic of memes and became the authority on meme culture. With academic rigor and a unique set of tools at its foundation, Know Your Meme remains a cornerstone of the internet today.


I sold Know Your Meme in March, 2011 to Cheezburger, Inc. Cheezburger flipped the site to Literaly Media in 2016. I’m pleased the work continues on as an important social good.


In 2015 I released Humanwire as a platform to connect beneficiaries one-to-one with families fleeing war. The international effort brought personalized relief to thousands of displaced people with operations in Syria, Lebanon, Turkey, Jordan, Greece, Iraq, and Malaysia.